Generating over 280,000+ organic clicks per month for an iGaming brand

This iGaming brand came to us already receiving a significant amount of organic traffic each month. Still, they operate in a hugely competitive industry and were keen to find out what things they could do to drive even more SEO growth and affiliate revenue. They were looking for incremental SEO improvements they could make to drive even some small growth for the site.

We carried out a full SEO audit, spanning technical SEO, on-site SEO, and off-site SEO.

We analysed the all of the key competitors and ran an in-depth crawl of the clients website before compiling our findings into a bespoke SEO audit document which we then ran through with the client on a delivery call that included time for Q&A.

Our finished SEO audit included recommendations on how to fix over 20 high priority SEO issues and opportunities that were impacting the domains SEO visibility. We then helped to prioritise our recommendations to ensure that the client could action those which would drive the most impact while requiring the least investment and effort first, before moving on to tackle the larger and/or more costly projects.

In the months following our SEO audit, this iGaming website has seen a staggering amount of growth.

The SEO tool Semrush estimates that the site went from generating ~100,029 organic visits per month in August up to an ~215,042 organic visits each month in the months following our audit being delivered.

Furthermore, we confirmed in Google Search Console and Google Analytics 4 that these estimated increases were indeed translating to a sizeable amount of additional organic clicks being sent to the site each and every month and signifcantly more revenue being generated for the brand as a result .

If you are interested in driving similar results for your website, get in touch.