Driving a +46% increase in SEO traffic for BPD Healthcare

Since being founded in 2002, BPD has grown to be one of the leading healthcare marketing companies in the US. They offer integrated marketing services to over 250 of the most prestigious hospitals in the USA, with a full-service suite of solutions including market research, branding, precision marketing, and data analytics.

BPD were in the early stages of a website redesign project and needed an external SEO partner to help create an on-site SEO strategy that would allow them to retain key organic search positions and improve SEO visibility once the new design was live.

We planned and implemented an extensive on-site SEO campaign to:

• Identify the pages and keywords which were contributing the most to the websites existing organic performance
• Uncover what competitors were doing to drive additional SEO leads, traffic and visibility
• Provide insights and strategy direction to BPD's internal design and development teams
• Internally link to existing and new pages with optimised anchor texts

We delivered the on-site SEO strategy on a call which involved walking the BPD team through the data, analysis and our SEO content plan.

We also provided the team with content briefs for the most important landing pages to ensure that the new website would effectively target as many high priority keywords as possible and drive additional qualified organic leads for the business as a result.

At the end of the project, the BPD Healthcare team had a complete picture of their existing SEO visibility as well as a clear plan to protect existing rankings as they published their new site design. Furthermore, they had a bespoke content strategy plan and a range of clear, actionable content briefs to follow when writing content to fit their new site design. These briefs helped ensure that new landing pages were effectively optimised for a range of target keywords, and that the site was well structured from an on-site SEO perspective. Overall, the project not only preserved and protected existing rankings, but actually helped to drive a 46% increase in SEO traffic after the new site design went live.